IndiaSphere

It’s Zee’s turn to be on top this week in the continuing musical chair for the top slot among Colors, Zee and Star Plus. Even though Zee’s lead is marginal, it has the historical significance of being the first time in nearly a decade that the Subhash Chandra-owned channel has become No.1. According to data from audience measurement firm TAM Media Research, for the week ended 27 June, Zee had a GRP (gross rating point) of 243.14, while Colors, at No.2, had 242.76. According to this Business Standard story, Zee is also the leader in the prime time band.

While the churn among the top three has lost all competitive significance (historical milestones notwithstanding), what is becoming increasingly clear is that the opportunities in the GEC space is closed for any new entrant. The top three players—Colors, Zee and Star Plus—have ... [Follow Original Article link for full content.]